To preserve its monopoly, Zillow is using collusion, industry-changing rules, threats, financial penalties, and bans to eliminate differentiated marketing strategies.

In meeting with Compass in April 2025, Zillow offered various terms for a potential partnership, including a variety of product offerings and benefits that Zillow predicted would result in Compass earning an additional $1.3-$1.6 billion annually and doubling Compass’ market share. Zillow also offered Compass the opportunity to double-end more transactions. Compass rejected Zillow’s offer and demands. 

Below are excerpts from Zillow’s Internal ‘Strategy Synthesis,’ which was shown in court.